Logistics as a Platform at Snapdeal

Snapdeal relied on third-party logistics providers for delivery. The company explored running shipping as its own platform: building the technology in house and outsourcing the manual workforce, to gain control over cost and delivery quality.

Product Manager for Logistics as a Platform (LaaP), from market research and cost-benefit analysis through to implementation.

• Ran the market research and cost-benefit analysis that made the case for an in-house platform.
• Wrote 50+ BRDs covering first, middle and last mile apps and web interfaces.
• Launched UPI payment for cash-on-delivery shipments, the company's first UPI QR method.
• Introduced an OTP-based refusal process and a post-delivery NPS survey with a social media escalation flow.

Owning the technology while outsourcing the workforce gave control where it mattered: routing, proof of delivery and payments.